Cover image of Totoro House

Data

Location
Covent Garden Film Studios, London, UK
Team
Megumi Matsubara, Hiroi Ariyama
Completion year
2006
Exhibition title
London Design Week
Client
Vujj
Purpose
Scenography for furniture line
Floor area
360 sqm
Collaborators
Vujj
PMKFA
Shape Furniture
Designers Block
Photographers
Carlo Draisci
Acknowledgement
Michael Herbert for materialisation Jem White & Louise for lighting design
Notes
Now Vujj has relaunched itself as RVW.

Totoro House is an exhibition set designed to celebrate a launch of a Swedish furniture brand Vujj during London Design Week. The space captured a frozen moment when a traditional Swedish summer house turns into mysterious forest spirits.

The concept theme of the space comes from a forest creature Totoro.
Totoro is an imaginary spirit king that resides in a deep forest in the countryside Japan. The idea of this exhibition is to create a summer house structured by invisible forest spirits.

The exhibition space captures the very moment of an old Swedish summer house turning into forest spirits, the real nature of powerful and humourous fantasy. The house is split into elements and each element becomes a framed stage for a furniture product to be exhibited on. All house elements were carefully painted into theatre matt black and the lighting casted distorted shadows, extending the exhibition space outwards.

The furniture shined up as the only real objects in the whole fantasy space.

Images

  • WX6E9593

    Photo © Carlo Draisci

  • WX6E9589

    Photo © Carlo Draisci

  • WX6E9557

    Photo © Carlo Draisci

  • VUJJ_sketch

    Photo © ASSISTANT

  • WX6E9635

    Photo © Carlo Draisci

  • WX6E9620

    Photo © Carlo Draisci

  • WX6E9616

    Photo © Carlo Draisci

  • WX6E9611

    Photo © Carlo Draisci

  • WX6E9607

    Photo © Carlo Draisci

  • WX6E9613

    Photo © Carlo Draisci

  • WX6E9605

    Photo © Carlo Draisci

  • WX6E9603

    Photo © Carlo Draisci

  • WX6E9602

    Photo © Carlo Draisci

  • WX6E9600

    Photo © Carlo Draisci

  • WX6E9598

    Photo © Carlo Draisci

  • WX6E9595

    Photo © Carlo Draisci

  • WX6E9594

    Photo © Carlo Draisci

  • WX6E9591

    Photo © Carlo Draisci

  • WX6E9586

    Photo © Carlo Draisci

  • WX6E9583

    Photo © Carlo Draisci

  • WX6E9574

    Photo © Carlo Draisci

  • WX6E9573

    Photo © Carlo Draisci

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